Facebook has become a major source of promoting business as well as individuals when it comes to marketing. The highlight of the Fb that let your friends view your FB activities, status updates and interactions that appear in their news feed has been a tool that is more than just a change. Now, it is one of those tactics of the social networking website through which it earns from its 900mn users form all round the globe. Those updates that are significant and you want then to standout, you need to pay FB some amount to advertise it for you.
Requirements
These promoted posts are avaiable only to those pages of FB that have more than 500 fans. In order to reach out a large number of people, what these pages tend to do is that they pay FB some money to promote their page. The starting Price for promoting individual posts is $5.00 and the highest is $300.00. The promotion stretches across a 3-day period according to FB.
For the promotion of individual posts you need to pay a minimum of $5.00 and a maximum monetary adjustments of $300.00. FB stated that the promotion process begins by publishing your posts in the news feeds of all your fans. Those people who are friends with your fans and have somehow interact with your posts will also be able to view the updates in their news feed for three days since the creation of post.
Thing that decides the cost
Your page and the number of your fans determine the price that you will have to pay and it will help you get the no. of fans at each level.
Why to pay if you already have fans
For those who were your fans before, will not have anything new. Your page posts will be promoted through them in the similar way it had been done before. Your posts will be published in the newsfeed of your fans. In case they "like", "share" or "comment" then their friends will also get to view your post as "a recent activity" of their friends. This is how your posts will also get maximum promotions and more fans. The posts that are published at your friends news feeds will be titled as "sponsored" posts. The good part about this is that they will be published in the real news feed and mobile news feeds rather than in the ads coloums of FB.
Promoting your posts in FB
1. You must update a new status in order to facilitate yourself with this feature. Then click on the promote button beside post button at the bottom of the status form.
2. Select the price and number of fans for the post to be promoted to.
3. Click save post and its done.
You will be amazed to see that over next three days the post will be promoted to a larger section of your FB fans.
How to know your success
If you wish to know the stats of your post or the success of the promoted ad, you can view the data under the ad that states
1. Activity : The no. of times yours page was tagged in photos by other people on Fb
2. Reach : The percentage of fans that saw your post
3. Uniqueness : The no. of people that saw the post via organic, viral and paid.
The details covers the exact no. of fans your page that were made familiar to it through end date, aggregate budget, promotions, budget sent and the activity that followed it, page likes, comments, tab views, post likes etc.
where will be these ads displayed?
Brands, as we all are well aware, utilize the mobile ads quite frequently and hence your daily news feed and your mobile news feed will be flooded with the fresh promoted posts. Marketers are now given a global platform to advertise and promote their service or product at a price because of these promoted posts and FB ads. A lot more people can be searched through this influential technique.
What type of posts one needs to promote?
FB has covered this in their help section actually and suggests the following posts to choose for promotions
1. Offers - appeals potential consumers
2. Questions - Attracts traffic, out of curiosity
3. Vibrant Photos and Videos - attracts traffic
4. Exclusive events or news - Eye catching
How to end the promotion Scheme?
If you wish to terminate the on-going promotion of your page for any reason whatsover, you may simply click on the Ad Manager section. All the promoted posts have been given complete ad analytics like clicks, actins, augmented CPM eqivalent and much more for all the other promoted posts. You can fing their list in the ads manager.
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Facebook
Requirements
These promoted posts are avaiable only to those pages of FB that have more than 500 fans. In order to reach out a large number of people, what these pages tend to do is that they pay FB some money to promote their page. The starting Price for promoting individual posts is $5.00 and the highest is $300.00. The promotion stretches across a 3-day period according to FB.
For the promotion of individual posts you need to pay a minimum of $5.00 and a maximum monetary adjustments of $300.00. FB stated that the promotion process begins by publishing your posts in the news feeds of all your fans. Those people who are friends with your fans and have somehow interact with your posts will also be able to view the updates in their news feed for three days since the creation of post.
Thing that decides the cost
Your page and the number of your fans determine the price that you will have to pay and it will help you get the no. of fans at each level.
Why to pay if you already have fans
For those who were your fans before, will not have anything new. Your page posts will be promoted through them in the similar way it had been done before. Your posts will be published in the newsfeed of your fans. In case they "like", "share" or "comment" then their friends will also get to view your post as "a recent activity" of their friends. This is how your posts will also get maximum promotions and more fans. The posts that are published at your friends news feeds will be titled as "sponsored" posts. The good part about this is that they will be published in the real news feed and mobile news feeds rather than in the ads coloums of FB.
Promoting your posts in FB
1. You must update a new status in order to facilitate yourself with this feature. Then click on the promote button beside post button at the bottom of the status form.
2. Select the price and number of fans for the post to be promoted to.
3. Click save post and its done.
You will be amazed to see that over next three days the post will be promoted to a larger section of your FB fans.
How to know your success
If you wish to know the stats of your post or the success of the promoted ad, you can view the data under the ad that states
1. Activity : The no. of times yours page was tagged in photos by other people on Fb
2. Reach : The percentage of fans that saw your post
3. Uniqueness : The no. of people that saw the post via organic, viral and paid.
The details covers the exact no. of fans your page that were made familiar to it through end date, aggregate budget, promotions, budget sent and the activity that followed it, page likes, comments, tab views, post likes etc.
where will be these ads displayed?
Brands, as we all are well aware, utilize the mobile ads quite frequently and hence your daily news feed and your mobile news feed will be flooded with the fresh promoted posts. Marketers are now given a global platform to advertise and promote their service or product at a price because of these promoted posts and FB ads. A lot more people can be searched through this influential technique.
What type of posts one needs to promote?
FB has covered this in their help section actually and suggests the following posts to choose for promotions
1. Offers - appeals potential consumers
2. Questions - Attracts traffic, out of curiosity
3. Vibrant Photos and Videos - attracts traffic
4. Exclusive events or news - Eye catching
How to end the promotion Scheme?
If you wish to terminate the on-going promotion of your page for any reason whatsover, you may simply click on the Ad Manager section. All the promoted posts have been given complete ad analytics like clicks, actins, augmented CPM eqivalent and much more for all the other promoted posts. You can fing their list in the ads manager.
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