Tips for creating Facebook Offers

Well, in previous posts, we've been discussing about Facebook offers. You all might know by now that this feature lets you promote your brand by offering people rewards by visiting your website or your brand's physical location. But creating offers isn't enough to spread your brand. To make that offer work, you have to utilize the maximum potential of your audience by designing a successful offer, and keeping the FB marketing tips in mind. And as you're spending money on creating offers, you have to be extra careful, as a slight mistake might result in a loss of your business. Offers can completely change your business. They might be a game-changer, if placed correctly. Every business has different types of customers. So, it's always a good idea to experiment with what offers work best for your customers. If the offer seems like a scam to the customers, they might unlike your page. So, we're gonnna discuss some tips for designing a succesful offer.

Keep it as Simple as Possible
The most important part about an offer is its simplicity. If it's easy to understand, a lot of people will do it, just for the sake of participating. But if the process is complicated, and makes users fo through an unusual activity, like signing up, sharing something etc., then that will substantially reduce the number of people who participate. So, try to make the process simple, and exaplain Terms Of Service in simple words.

Discount Offers
Make your discounts substantial. No one's gonna bother if you offer 50 or 10% off on a t-shirt. Discounts become notable and intriguing at 20%. You can even offer free items through offers such as 'Buy one get one free'. But at the same time, make your discount believable. Make no mistake, business do hand out such lavish gifta, but you've gotta have some reputation before you make such bold offers.

Image Does Matter
Most of the time, products sell better if other people see a customer using it. So it'd be a good idea to use an image that displays the offer rather than your brand logo or an image with just the product.

Take Care Of The Headline
Your headline is one the most important things. Make it engaging, but natural. Caption it as if you're talking in the real world, and as naturally as possible. Don't escessively capitalize and don't use extravagent words. Keep it simple, understandable and at the same time make the purpose crystal clear.

Promote
Spread your offer. Reshare your offer as much as possible and encourage other to do so. Share on other social networks such as Pinterest as well, so maximum number of people might access it. Usually, word-of-mouth-marketing works like a charm in this situation.

Expiry Date
Set up a reasonable expiry date. Don't make it too short, that most people would miss it. Don't make it too long or it'll lose a sense of emergency. It depends on the offers though. But around a week or 2 is legit.

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